A more intentional lifestyle

The last toothbrush you'll ever need.

Creating rituals that make a difference

Make the Switch Join the Waitlist

10-Year Warranty90% Less Plastic WasteFree Recycling ProgramPersonalized SubscriptionsPersonalized For YouDentist Approved 10-Year Warranty90% Less Plastic WasteFree Recycling ProgramPersonalized SubscriptionsPersonalized For YouDentist Approved 10-Year Warranty90% Less Plastic WasteFree Recycling ProgramPersonalized SubscriptionsPersonalized For YouDentist Approved 10-Year Warranty90% Less Plastic WasteFree Recycling ProgramPersonalized SubscriptionsPersonalized For YouDentist Approved

Why ?

The toothbrush industry has a massive waste problem. We're here to change that.

1 Billion

toothbrushes thrown away every year in the U.S. alone

4x Around

1 billion toothbrushes can wrap around the Earth 4 times

90% Less

plastic per brush — only the head is replaced, never the handle

The waste stops here

One brush. Everything it does.

Designed in Italy to replace your whole routine — and your landfill habit.

Replaceable head

Recycled-plastic head with plant-based castor oil bristles. Swap only the head.

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Aluminum handle

One anodized aluminum handle, built to last 10 years.

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Personalized name

Engraved with your name — never mix up brushes again.

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Dishwasher safe

Pop your aluminum handle in the dishwasher for easy, effortless cleaning.

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Choose your head type

Small or large, soft or medium bristle — the fit is your choice.

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Multiple heads, one handle

Every attachment fits the same handle — floss, tongue scraper, your call.

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Italian design

Dentist-validated and beautiful enough to leave on the counter.

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Subscription model

Fresh heads delivered on your schedule — quarterly, or your way.

And of course, it's dentist approved.
We've worked with a team of dentists to design LOOP.

Make the Switch

Choose your category to start personalizing your forever toothbrush.

Only toothbrush

Sleek, modern design with soft or medium bristle options. Personalize with your name and favorite color.

NEW

All in One Kit ✦

The complete oral care ritual. Handle + quarterly bristle heads + tongue scraper + floss picks. Everything you need, beautifully designed.

How It Works

Three simple steps to a lifetime of sustainable smiles.

Choose Your Brush

Pick your style and personalize with your name and favorite color.

Make It Yours

Engrave your name on the handle. Choose your bristle type for the perfect fit.

Subscribe & Save

Fresh replacement heads delivered on your schedule. One shipment, zero waste, total convenience.

What people are saying

"The bottom part is so clean and usable, and I just throw it — for that reason itself, I would immediately subscribe to or buy your product."

— Early Tester

"This product would be a huge value proposition for me."

— Waitlist Member

"Finally a toothbrush I'd actually want to leave on my countertop."

— Beta Tester

#BeInTheLOOP — Join the Waitlist

Customize Your LOOP

Customize Your LOOP

1. Choose Your Design

2. Add Your Name +$5

Max 12 characters. Engraved on your handle. Personalization adds $5.

3. Select Bristle Type

4. Choose Your Plan

LOOP is subscription-only. We're not selling a product, we're building a habit. If you're ready to really make a change, join us.

The Complete Ritual

Everything you need for a complete oral care routine, beautifully designed and sustainably made.

What's Inside

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LOOP Handle

Personalized, 10-year warranty. Made to last a lifetime.

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4 Bristle Replacement Heads / year

Soft or medium bristles, delivered on your schedule.

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Metal Tongue Scraper

Stainless steel, built to last. The forgotten ritual.

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Floss Picks

Quarterly supply, right-sized for your habit.

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Stone Holder

Optional accessory. Because it belongs on your counter.

Personalize Your Kit

1. Choose Your Handle Color

2. Add Your Name +$5

Max 12 characters. Engraved on your handle. Personalization adds $5.

3. Add a Stone Holder +$15

Sculptural stone holder Because it belongs on your counter. More models coming soon. +$15

4. Refill Subscription

Each refill kit brings a fresh toothbrush head + floss thread for $15. Choose how often it ships.

Ship a refill every

Pay per shipment $15/refill

$15 every 3 months. Cancel anytime.

Save 10%

Annual kit (10% off) $54/year

One payment for a year of refills. 10% discount applied.

Whole Kit $50.00

Stone Holder $15.00

Personalization $5.00

First refill kit $15.00

First Order Total $65.00

10-year warranty · Free recycling · Carbon-neutral shipping

The Story Behind

A toothbrush designed to last. Born from curiosity, built with purpose.

Merox, Founder of LOOP

Hi, I'm Merox.

I'm an engineer, and ever since I was a kid, I've been obsessed with the ocean and nature.

When you grow up with that lens, you start noticing something strange: some of the most common objects in our daily lives are just badly designed. Not in how they work, but in how they end.

One of those objects is the toothbrush.

Why was it made to be thrown away entirely, over and over again?

Coming Soon

Read the Full Story

A longer piece about the journey from that Italian toothbrush to building LOOP is coming soon. Sign up to be notified.

Notify Me

I don't have all the answers. But I knew I wanted to change that.

Every year, over 1 billion toothbrushes are discarded in the U.S. alone, and around 25 billion globally. A massive problem hidden inside a tiny object.

And the craziest part? The solution is simple.

I was first inspired by a toothbrush I bought in Italy in 2018. One I still use today. It wasn't perfect, but it made me question everything.

That single brush sparked an idea that wouldn't go away.

That's how LOOP was born.

The toothbrush from Italy, 2018. Still in use today.

Our Mission

At LOOP, we're here to close the loop. Rethink a small everyday habit and turn it into something better.

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A toothbrush designed to last.

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Designed to feel like yours.

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Designed so we stop throwing away the whole thing, every time.

Welcome to LOOP.

Prototype Disclaimer

This is a mock website currently under construction. It is not a live store. The sole purpose of this site is to communicate the concept and vision behind LOOP.

We'd Love Your Feedback

Have thoughts, ideas, or just want to say hi? Reach out directly:

loop.toothbrush4life@gmail.com

Frequently Asked Questions

Everything you need to know about LOOP.

When you order your LOOP toothbrush, you choose between two plans. With the Quarterly plan, you pay $15 for the handle upfront plus $10 for your first replacement head. Every 3 months after that, a fresh head is delivered to your door for $10. With the Annual plan, you pay $50 once per year for the handle plus 4 heads shipped together. Both plans can be cancelled anytime.

Replacement heads ship on the 21st of every season: March 21, June 21, September 21, and December 21. We consolidate all subscriber shipments into one delivery per season, which reduces our carbon footprint significantly.

Absolutely. You can cancel anytime, no questions asked. Your handle is yours to keep forever. It's built to last. If you cancel, you simply won't receive new replacement heads. You can always re-subscribe later.

Traditional toothbrushes are designed to be thrown away entirely every 3 months. LOOP is different: only the small bristle head gets replaced, which is just 10% of the plastic of a regular toothbrush. The handle is made from premium materials, personalized with your name, and backed by a 10-year warranty.

When your replacement head arrives, you send back the old one using the prepaid return envelope included in every shipment. We collect and recycle all returned heads responsibly. If your handle ever reaches the end of its life, we'll take that back too. That's what closing the loop is all about.

Yes! We offer a full Children's collection with fun, colorful designs. Kids' brushes come in three bristle sizes: Ages 1-4 (extra small), Ages 5-10 (medium), and Ages 11-14 (full). The brush grows with your child while the handle stays the same.

Every LOOP handle comes with a 10-year warranty. If your handle breaks, cracks, or shows defects during normal use, we'll replace it for free. We stand behind the quality of our product because we built it to last.

The engraving is permanent and done during manufacturing, so it can't be changed after your brush is made. Take your time choosing. This toothbrush is going to be with you for a very long time!

We're launching first in the United States with carbon-neutral shipping. International shipping will follow soon. Join the waitlist to be the first to know when we expand to your area.

Our Sustainability Commitments

Built from the start to do less harm. Here's how we hold ourselves accountable.

Recycled Materials

Every LOOP handle is made from post-consumer recycled (PCR) plastic. Our roadmap includes transitioning to bio-based or nylon-free bristles — because every component matters.

Minimal Packaging

Our packaging is minimal by design — FSC-certified paper, zero plastic wrapping, and right-sized boxes to cut waste at every step of the supply chain.

Free Recycling Program

Every brush head you return gets a second life. Used heads and handles are processed back into recycled materials — closing the loop on every product we ship.

See how it works →

Green Logistics

All replacement heads ship on the 21st — timed with the seasonal equinoxes and solstices — so every route is fully consolidated and individual trips are minimised. We're also committed to partnering with EV-based last-mile carriers by 2027.

Aspiring · 2027

1% for the Planet

We're working toward becoming a certified 1% for the Planet member — committing 1% of annual revenue to vetted environmental non-profits. Every LOOP sold will contribute to the planet we're protecting.

Aspiring · 2028

B Corp Certification

B Corp measures a company's full social and environmental impact — not just what it sells, but how it operates. We're actively working toward meeting the rigorous standards required to certify.

Transparency matters to us.

Doing less harm isn't enough. We want to do good.

We want you to be in the LOOP. #BeInTheLOOP

Join the Waitlist

Closed Loop Toothbrush Lifecycle

Every LOOP product is designed to come back. Here's how we close the loop.

Closing the loop

Recycled Plastic

Uses post-consumer recycled (PCR) materials as input.

Reusable Toothbrush

Durable design, ergonomic handle, long-lasting use. Your LOOP product.

Replaceable Heads

Only change the brush head, reducing waste by 90%.

Recycling Program

A take-back scheme for returning used heads and old handles for processing.

How Our Recycling Program Works

Use Your LOOP

Enjoy your personalized, durable toothbrush. The handle is built to last years, not months.

Swap the Head

Every 3 months, you receive a fresh replacement head. Pop off the old one, click on the new one.

Send It Back

Use the prepaid return envelope included with every shipment to send back your used head.

We Recycle It

Used heads and old handles are processed and turned back into recycled materials. The loop closes.

90% Less plastic waste per brush

10 yr Handle warranty

100% Take-back rate goal

Ready to close the loop?

Every LOOP toothbrush you use is one less in a landfill.

Make the Switch

Privacy Policy

Last updated: May 2026

LOOP ("we", "us", "our") is committed to protecting your privacy. This policy explains what data we collect when you visit theloopbrush.com, how we use it, and your rights.

1. Who we are

LOOP is a sustainable toothbrush brand currently in pre-launch. Contact us at: loop.toothbrush4life@gmail.com

2. What data we collect

Information you give us

Email address — when you join our waitlist or submit feedback. We use this only to contact you about LOOP's launch and updates.
Product preferences — if you configure a toothbrush (colour, bristle softness, name engraving) before joining the waitlist, we store that alongside your email so we can personalise your launch experience.

Information collected automatically

Analytics data — we use PostHog to understand how people use our website (pages visited, time spent, general location, device type). This data is anonymised and aggregated.
Advertising data — we use the TikTok Pixel to measure the effectiveness of our ads and to build audiences for advertising. TikTok may collect device identifiers, browsing behaviour, and interaction data.
Browser storage — we use localStorage in your browser to remember your cart and waitlist status between visits. This data stays on your device.

3. How we use your data

To notify you when LOOP launches (if you joined the waitlist)
To understand how people discover and use our website
To run and measure advertising campaigns on TikTok
To improve our product and website

We do not sell your data. We do not use your email for any purpose other than LOOP communications.

4. Third-party services

Service	Purpose	Privacy Policy
Supabase	Database — stores waitlist emails	supabase.com/privacy
PostHog	Website analytics	posthog.com/privacy
TikTok Pixel	Advertising measurement	tiktok.com/legal/privacy
Resend	Sends transactional emails	resend.com/legal/privacy
Vercel	Website hosting	vercel.com/legal/privacy

5. Data retention

We keep your email address and preferences until you ask us to delete them, or until 12 months after LOOP launches without you making a purchase — whichever comes first.

6. Your rights

You can ask us at any time to:

See what data we hold about you
Delete your data from our waitlist
Correct any inaccurate information

Email us at loop.toothbrush4life@gmail.com and we'll respond within 7 days.

7. Changes to this policy

If we make significant changes, we'll update the date at the top of this page. For major changes affecting waitlist members, we'll also send an email notice.

The last toothbrush you'll ever need.

Why ?

1 Billion

4x Around

90% Less

One brush. Everything it does.

Make the Switch

Only toothbrush

All in One Kit ✦

How It Works

Choose Your Brush

Make It Yours

Subscribe & Save

What people are saying

Customize Your LOOP

Customize Your LOOP

1. Choose Your Design

2. Add Your Name +$5

3. Select Bristle Type

4. Choose Your Plan

The Complete Ritual

What's Inside

Personalize Your Kit

1. Choose Your Handle Color

2. Add Your Name +$5

3. Add a Stone Holder +$15

4. Refill Subscription

The Story Behind

Read the Full Story

Our Mission

Prototype Disclaimer

We'd Love Your Feedback

Frequently Asked Questions

Your Cart

Our Sustainability Commitments

Recycled Materials

Minimal Packaging

Free Recycling Program

Green Logistics

1% for the Planet

B Corp Certification

Doing less harm isn't enough. We want to do good.

Closed Loop Toothbrush Lifecycle

Recycled Plastic

Reusable Toothbrush

Replaceable Heads

Recycling Program

How Our Recycling Program Works

Use Your LOOP

Swap the Head

Send It Back

We Recycle It

Ready to close the loop?

Launching Soon!

Share Your Thoughts

Join the Waitlist

Privacy Policy

1. Who we are

2. What data we collect

Information you give us

Information collected automatically

3. How we use your data

4. Third-party services

5. Data retention

6. Your rights

7. Changes to this policy