Your oral wellness deserves better

A 3-in-1 oral wellness systemwhere simplicity, beauty, and self-care come together.

Your oral wellness deserves better.

The complete routine, made simple. Designed to be seen, not hidden.

Make the Switch Join the Waitlist

10-Year Warranty90% Less Plastic WasteFree Recycling ProgramPersonalized SubscriptionsPersonalized For YouDentist Approved 10-Year Warranty90% Less Plastic WasteFree Recycling ProgramPersonalized SubscriptionsPersonalized For YouDentist Approved 10-Year Warranty90% Less Plastic WasteFree Recycling ProgramPersonalized SubscriptionsPersonalized For YouDentist Approved 10-Year Warranty90% Less Plastic WasteFree Recycling ProgramPersonalized SubscriptionsPersonalized For YouDentist Approved

Why ?

The average person discards roughly 300 toothbrushes in a lifetime. Move the slider to see yours.

I'm 30 years old

1080

120 already thrown away

200 still to come

320

toothbrushes you'll send to landfill in your lifetime

Each mark is one toothbrush. Faded ones are already gone.

Regular toothbrush

320 handles

With

1 handle

One handle for life. You only ever replace the head — 90% less plastic, every single time.

1 Billion

toothbrushes are discarded in the U.S. alone every year. None of them biodegrade.

The waste stops here

One brush. Everything it does.

Designed in Italy to replace your whole routine — and your landfill habit.

Replaceable head

Recycled-plastic head with plant-based castor oil bristles. Swap only the head.

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Aluminum handle

One anodized aluminum handle, built to last 10 years.

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Personalized name

Engraved with your name — never mix up brushes again.

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Dishwasher safe

Pop your aluminum handle in the dishwasher for easy, effortless cleaning.

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Choose your head type

Small or large, soft or medium bristle — the fit is your choice.

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Multiple heads, one handle

Every attachment fits the same handle — floss, tongue scraper, your call.

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Italian design

Italian design, to make your daily routine look and feel better — why not a ritual?

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Subscription model

Fresh heads delivered on your schedule — quarterly, or your way.

And of course, it's dentist approved.
We've worked with a team of dentists to design LOOP.

Make the Switch

One handle, three heads. Start personalizing your forever routine.

NEW

The 3-in-1 System ✨

One handle, three swappable heads — toothbrush, tongue scraper & flosser. Personalize your color and name, choose your refill rhythm — ceramic holder included.

Backed by

Oral wellness, simply put

A simple and complete routine is the pillar of great oral health.

How to brush

The two-minute technique, the step nearly everyone skips, and when to change your head.

Read the guide ›

How to choose your toothbrush

The three things that actually matter — plus the electric versus manual question, settled.

Read the guide ›

How It Works

Three simple steps to a lifetime of sustainable smiles.

Choose Your Brush

Pick your style and personalize with your name and favorite color.

Make It Yours

Engrave your name on the handle. Choose your bristle type for the perfect fit.

Subscribe & Save

Fresh replacement heads delivered on your schedule. One shipment, zero waste, total convenience.

What people are saying

"The bottom part is so clean and usable, and I just throw it — for that reason itself, I would immediately subscribe to or buy your product."

— Early Tester

"This product would be a huge value proposition for me."

— Waitlist Member

"Finally a toothbrush I'd actually want to leave on my countertop."

— Beta Tester

#BeInTheLOOP — Join the Waitlist

Customize Your LOOP

Customize Your LOOP

1. Choose Your Design

2. Add Your Name +$5

Max 12 characters. Engraved on your handle. Personalization adds $5.

3. Select Bristle Type

4. Choose Your Plan

LOOP is subscription-only. We're not selling a product, we're building a habit. If you're ready to really make a change, join us.

The Complete Ritual

Everything you need for a complete oral care routine, beautifully designed and sustainably made.

What's Inside

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LOOP Handle

Personalized, 10-year warranty. Made to last a lifetime.

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Bristle toothbrush heads

Soft or medium bristles, delivered on your schedule.

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Metal Tongue Scraper

Stainless steel, built to last. The forgotten ritual.

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Stainless Steel Flosser

A stainless steel flosser head built to last. You only replace the floss string each time — no more plastic floss picks in the bin.

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Ceramic Holder — included

Included with every kit. Built to make your space efficient — every part has its own place, and nothing sits in a puddle, so there's nowhere for mould to build up.

Build your kit Bubble design toothbrush

Step 1 of 4 · Colour & heads

Choose Your Handle Color

Choose Your Heads

Best Value

3-in-1 System$55

Handle + all three heads: toothbrush, tongue scraper & flosser. Ceramic holder included.

Toothbrush only$30

Handle + toothbrush head. Ceramic holder included.

Tongue scraper only$15

Handle + tongue scraper head. Ceramic holder included.

Flosser only$20

Handle + flosser head. Ceramic holder included.

Ceramic holderIncluded

Ships with every option, at no extra cost. Every part gets its own place.

Add Your Name (optional) +$5

Engraved into the handle so nobody ever mixes up brushes again. Optional — leave it blank to skip.

Max 12 characters. Personalization adds $5.

Add a Travel Case +$15

Optional add-on. Your ceramic holder is already included — this one is for the road.

Travel case Slim, hard-shell case that holds the handle and every head in place. Ventilated, so nothing stays damp in your bag. +$15

Refill Subscription

Each refill kit brings a fresh toothbrush head + floss thread for $10. Choose how often it ships.

We only sell through subscription because it's the only way to fully commit and actually make a change — we're not selling a product, we're building a habit.

Ship a refill every

Pay per shipment $10/refill

$10 every 3 months. Cancel anytime.

Save 10%

Annual kit (10% off) $54/year

One payment for a year of refills. 10% discount applied.

3-in-1 System $55.00

Travel case $15.00

Personalization $5.00

First refill kit $10.00

First Order Total $65.00

10-year warranty · Free recycling · Carbon-neutral shipping

The Story Behind

A toothbrush designed to last. Born from curiosity, built with purpose.

Merox, Founder of LOOP

Hi, I'm Merox.

I'm an engineer, and ever since I was a kid, I've been obsessed with the ocean and nature.

When you grow up with that lens, you start noticing something strange: some of the most common objects in our daily lives are just badly designed. Not in how they work, but in how they end.

One of those objects is the toothbrush.

Why was it made to be thrown away entirely, over and over again?

I don't have all the answers. But I knew I wanted to change that.

Every year, over 1 billion toothbrushes are discarded in the U.S. alone, and around 25 billion globally. A massive problem hidden inside a tiny object.

And the craziest part? The solution is simple.

I was first inspired by a toothbrush I bought in Italy in 2018. One I still use today. It wasn't perfect, but it made me question everything.

That single brush sparked an idea that wouldn't go away.

That's how LOOP was born.

The toothbrush from Italy, 2018. Still in use today.

In the press

Read the full story

The University of Chicago wrote about how LOOP started and where it’s headed.

Read the article

Our Mission

At LOOP, we're here to close the loop. Rethink a small everyday habit and turn it into something better.

◈

A toothbrush designed to last.

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Designed to feel like yours.

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Designed so we stop throwing away the whole thing, every time.

Welcome to LOOP.

We'd Love Your Feedback

Have thoughts, ideas, or just want to say hi? Reach out directly:

merox@theloopbrush.com

Frequently Asked Questions

Everything you need to know about LOOP.

When you order your LOOP toothbrush, you choose between two plans. With the Quarterly plan, you pay $15 for the handle upfront plus $10 for your first replacement head. Every 3 months after that, a fresh head is delivered to your door for $10. With the Annual plan, you pay $50 once per year for the handle plus 4 heads shipped together. Both plans can be cancelled anytime.

Replacement heads ship on the 21st of every season: March 21, June 21, September 21, and December 21. We consolidate all subscriber shipments into one delivery per season, which reduces our carbon footprint significantly.

Absolutely. You can cancel anytime, no questions asked. Your handle is yours to keep forever. It's built to last. If you cancel, you simply won't receive new replacement heads. You can always re-subscribe later.

Traditional toothbrushes are designed to be thrown away entirely every 3 months. LOOP is different: only the small bristle head gets replaced, which is just 10% of the plastic of a regular toothbrush. The handle is made from premium materials, personalized with your name, and backed by a 10-year warranty.

When your replacement head arrives, you send back the old one using the prepaid return envelope included in every shipment. We collect and recycle all returned heads responsibly. If your handle ever reaches the end of its life, we'll take that back too. That's what closing the loop is all about.

Yes! We offer a full Children's collection with fun, colorful designs. Kids' brushes come in three bristle sizes: Ages 1-4 (extra small), Ages 5-10 (medium), and Ages 11-14 (full). The brush grows with your child while the handle stays the same.

Every LOOP handle comes with a 10-year warranty. If your handle breaks, cracks, or shows defects during normal use, we'll replace it for free. We stand behind the quality of our product because we built it to last.

The engraving is permanent and done during manufacturing, so it can't be changed after your brush is made. Take your time choosing. This toothbrush is going to be with you for a very long time!

We're launching first in the United States with carbon-neutral shipping. International shipping will follow soon. Join the waitlist to be the first to know when we expand to your area.

Our Sustainability Commitments

Built from the start to do less harm. Here's how we hold ourselves accountable.

Recycled Materials

Every LOOP handle is made from post-consumer recycled (PCR) plastic. Our roadmap includes transitioning to bio-based or nylon-free bristles — because every component matters.

Minimal Packaging

Our packaging is minimal by design — FSC-certified paper, zero plastic wrapping, and right-sized boxes to cut waste at every step of the supply chain.

Free Recycling Program

Every brush head you return gets a second life. Used heads and handles are processed back into recycled materials — closing the loop on every product we ship.

See how it works →

Green Logistics

All replacement heads ship on the 21st — timed with the seasonal equinoxes and solstices — so every route is fully consolidated and individual trips are minimised. We're also committed to partnering with EV-based last-mile carriers by 2027.

Aspiring · 2027

1% for the Planet

We're working toward becoming a certified 1% for the Planet member — committing 1% of annual revenue to vetted environmental non-profits. Every LOOP sold will contribute to the planet we're protecting.

Aspiring · 2028

B Corp Certification

B Corp measures a company's full social and environmental impact — not just what it sells, but how it operates. We're actively working toward meeting the rigorous standards required to certify.

Transparency matters to us.

Doing less harm isn't enough. We want to do good.

We want you to be in the LOOP. #BeInTheLOOP

Join the Waitlist

Oral wellness

How to brush

A simple and complete routine is the pillar of great oral health.

The two-minute technique

Five moves, twice a day. That is the whole thing.

1

Angle the bristles at 45°

Point them towards the gum line rather than straight at the tooth. That edge where tooth meets gum is exactly where trouble starts, and it is the spot most people miss.
2

Wiggle, then sweep

Short back-and-forth wiggles to loosen things up, then a sweep away from the gum. Outer surfaces first, then the inner ones. Gentle beats hard every time.
3

Don't skip the biting surfaces

Flat back-and-forth strokes across the tops of your molars, where the grooves collect the most.
4

Scrape your tongue

The forgotten step. A scraper lifts far more than a brush does — and it is where most bad breath actually lives.
5

Finish by flossing

Twice a day, between every tooth. Curve the floss around each one and slide it just below the gum line — this is the only part of the routine that reaches where bristles physically cannot.

Did you know?

Two minutes is longer than it feels

Most people think they have brushed for two minutes when it has really been about 45 seconds. Split your mouth into four quadrants and give each one 30 seconds.

Pressing harder does not clean better

It wears down enamel and pushes gums back, and neither grows back. If your bristles splay outwards, you are pressing too hard.

A brush can't reach everywhere

Plaque is a sticky film of bacteria that builds up between teeth and just under the gum line — two places bristles simply cannot get to. That is what flossing is for, twice a day.

Twice a day, and night matters most

You produce less saliva while you sleep, so whatever is left on your teeth at bedtime sits there undisturbed for hours.

When to change your head

Every three months — or sooner if the bristles look bent, splayed or flattened. Worn bristles stop reaching where they are meant to, so an old brush works noticeably less well than a new one. It is also worth swapping after you have been ill.

This is why LOOP ships on a rhythm you choose: the head arrives about when the old one stops doing its job, and the handle stays with you.

The complete routine

Brushing is one third of it. LOOP's 3-in-1 system is built around all three, on one handle.

Brush

Two minutes, twice a day, soft bristles, 45°.

Scrape

Your tongue, once a day. The step almost everyone skips.

Floss

Twice a day, for the places bristles will never reach.

Build your kit How to choose your toothbrush ›

General guidance, not dental advice. Your dentist knows your mouth — follow them first.

Oral wellness

How to choose your toothbrush

A simple and complete routine is the pillar of great oral health — and it starts with the right brush.

The three things that matter

Ignore almost everything on the packaging. It comes down to these.

Bristle type

Soft, almost always.

Firm bristles feel like they are doing more, but they wear enamel and push gums back over time. Soft bristles with good technique remove just as much. If your teeth or gums are sensitive, go softer still.

Head shape and size

Smaller than you think.

A compact head turns more easily in your mouth and actually reaches the back molars, which is where brushing tends to fall apart. A big head feels efficient and quietly misses the hardest spots.

Bristle shape

Tapered tips reach further.

Rounded tips clean the flat surfaces well. Finer, tapered tips slip further between teeth and just under the gum line — the areas a brush usually leaves behind.

When to change your head

Every three months — or sooner if the bristles look bent, splayed or flattened. A worn brush is measurably worse at cleaning, no matter how good your technique is. Swap it after being ill, too.

On LOOP you replace the head, never the handle. One handle, a fresh head on your own schedule, about 90% less plastic each time.

Did you know?

Technique beats equipment

The brush matters less than how you use it. Two gentle minutes with a soft, small-headed brush beats thirty rushed seconds with anything.

Frayed bristles are a timer

Bristles bending outwards are the clearest signal you have — both that the head is done, and that you may be brushing too hard.

Just out of curiosity

Electric or manual?

A simple and complete routine is the pillar of great oral health. Both work. With decent technique, a manual brush cleans your teeth perfectly well, and the research is not clear about the gap most people assume is there. It is far less of a decision than it is made out to be.

Where an electric brush genuinely helps:

Limited hand movement. Arthritis, an injury, anything that makes small controlled motions difficult — the brush does that part for you.
A heavy hand. Many models buzz or cut out when you press too hard, which is a useful habit to unlearn.

Where manual holds its own: nothing to charge, nothing to break, no batteries to eventually throw away, and total control over pressure. It also travels without a thought.

LOOP is manual by design. A brush that lasts ten years is hard to build around a motor and a battery — and once the handle is permanent, the only thing you ever replace is the head.

Build your kit How to brush ›

General guidance, not dental advice. Your dentist knows your mouth — follow them first.

Closed Loop Toothbrush Lifecycle

Every LOOP product is designed to come back. Here's how we close the loop.

Closing the loop

Recycled Plastic

Uses post-consumer recycled (PCR) materials as input.

Reusable Toothbrush

Durable design, ergonomic handle, long-lasting use. Your LOOP product.

Replaceable Heads

Only change the brush head, reducing waste by 90%.

Recycling Program

A take-back scheme for returning used heads and old handles for processing.

How Our Recycling Program Works

Use Your LOOP

Enjoy your personalized, durable toothbrush. The handle is built to last years, not months.

Swap the Head

Every 3 months, you receive a fresh replacement head. Pop off the old one, click on the new one.

Send It Back

Use the prepaid return envelope included with every shipment to send back your used head.

We Recycle It

Used heads and old handles are processed and turned back into recycled materials. The loop closes.

90% Less plastic waste per brush

10 yr Handle warranty

100% Take-back rate goal

Ready to close the loop?

Every LOOP toothbrush you use is one less in a landfill.

Make the Switch

Privacy Policy

Last updated: May 2026

LOOP ("we", "us", "our") is committed to protecting your privacy. This policy explains what data we collect when you visit theloopbrush.com, how we use it, and your rights.

1. Who we are

LOOP is a sustainable toothbrush brand currently in pre-launch. Contact us at: merox@theloopbrush.com

2. What data we collect

Information you give us

Email address — when you join our waitlist or submit feedback. We use this only to contact you about LOOP's launch and updates.
Product preferences — if you configure a toothbrush (colour, bristle softness, name engraving) before joining the waitlist, we store that alongside your email so we can personalise your launch experience.

Information collected automatically

Analytics data — we use PostHog to understand how people use our website (pages visited, time spent, general location, device type). This data is anonymised and aggregated.
Advertising data — we use the TikTok Pixel to measure the effectiveness of our ads and to build audiences for advertising. TikTok may collect device identifiers, browsing behaviour, and interaction data.
Browser storage — we use localStorage in your browser to remember your cart and waitlist status between visits. This data stays on your device.

3. How we use your data

To notify you when LOOP launches (if you joined the waitlist)
To understand how people discover and use our website
To run and measure advertising campaigns on TikTok
To improve our product and website

We do not sell your data. We do not use your email for any purpose other than LOOP communications.

4. Third-party services

Service	Purpose	Privacy Policy
Supabase	Database — stores waitlist emails	supabase.com/privacy
PostHog	Website analytics	posthog.com/privacy
TikTok Pixel	Advertising measurement	tiktok.com/legal/privacy
Resend	Sends transactional emails	resend.com/legal/privacy
Vercel	Website hosting	vercel.com/legal/privacy

5. Data retention

We keep your email address and preferences until you ask us to delete them, or until 12 months after LOOP launches without you making a purchase — whichever comes first.

6. Your rights

You can ask us at any time to:

See what data we hold about you
Delete your data from our waitlist
Correct any inaccurate information

Email us at merox@theloopbrush.com and we'll respond within 7 days.

7. Changes to this policy

If we make significant changes, we'll update the date at the top of this page. For major changes affecting waitlist members, we'll also send an email notice.

Your oral wellness deserves better.

Why ?

One brush. Everything it does.

Make the Switch

The 3-in-1 System ✨

Oral wellness, simply put

How to brush

How to choose your toothbrush

How It Works

Choose Your Brush

Make It Yours

Subscribe & Save

What people are saying

Customize Your LOOP

Customize Your LOOP

1. Choose Your Design

2. Add Your Name +$5

3. Select Bristle Type

4. Choose Your Plan

The Complete Ritual

What's Inside

Build your kit Bubble design toothbrush

Choose Your Handle Color

Choose Your Heads

The Story Behind

Read the full story

Our Mission

We'd Love Your Feedback

Frequently Asked Questions

Your Cart

Our Sustainability Commitments

Recycled Materials

Minimal Packaging

Free Recycling Program

Green Logistics

1% for the Planet

B Corp Certification

Doing less harm isn't enough. We want to do good.

The two-minute technique

Angle the bristles at 45°

Wiggle, then sweep

Don't skip the biting surfaces

Scrape your tongue

Finish by flossing

Did you know?

Two minutes is longer than it feels

Pressing harder does not clean better

A brush can't reach everywhere

Twice a day, and night matters most

When to change your head

The complete routine

Brush

Scrape

Floss

The three things that matter

Bristle type

Head shape and size

Bristle shape

When to change your head

Did you know?

Technique beats equipment

Frayed bristles are a timer

Electric or manual?

Closed Loop Toothbrush Lifecycle

Recycled Plastic

Reusable Toothbrush

Replaceable Heads

Recycling Program

How Our Recycling Program Works

Use Your LOOP

Swap the Head

Send It Back

We Recycle It

Ready to close the loop?

Launching Soon!

Share Your Thoughts

Join the Waitlist

Privacy Policy

1. Who we are

2. What data we collect